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Beauty and the Beast Core Pins - Beast Very RARE & Hard to Find Disney Pin | eBay
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- Movies at The Core - Beauty and the Beast (1991).
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Report item - opens in a new window or tab. Description Postage and payments. Seller assumes all responsibility for this listing. Item specifics Condition: Used: An item that has been previously used. See all condition definitions — opens in a new window or tab Read more about the condition. Search within shop. Items On Sale. Thanks to Pinpics for the information below. This open stock pin is one of a series of Beauty and the Beast pins released at both Walt Disney World and Disneyland. It features Beast, facing left, in his blue and yellow jacket, white trim and black pants He is bowing in the scene before the dance.
Gold metal with 1 pin post. Postage and packaging. The seller hasn't specified a postage method to Germany. Contact the seller - opens in a new window or tab and request post to your location. Postage cost can't be calculated. Please enter a valid postcode. There are 1 items available. Please enter a number less than or equal to 1. But it's authenticity that is key.
Being authentic is about a brand deciding what they are about, being true to who they are and what they will deliver. Consumers will respect that and understand it, even if it's not for them. Brands need to recognise that influencing is now a two-way street, they need to be part of the discussions not dominate them, and be clear about their intentions. Ultimately an authentic brand will use social media to get their products out there and influencers to try them, love them, tell everyone about them.
The technology behind beauty is huge. The things that products can do are big and getting bigger. Turn on the TV and see mascaras promising to deliver 10 times more length and skincare products promising to stop the ravages of time. Digital means consumers are more informed than ever before, and this combined with better, faster and smarter products, is changing consumers perceptions of what can be achieved. Consumers are aspirational, they want bigger and better, they want to be inspired.
A great example of this is the DIY beauty treatments. In harder financial times and better informed, consumers continue to indulge in the services of salons and spas at-home to save costs.
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We see greater demand for beauty kits or pampering treatments, from hair colorants, spa treatments, nail products to self-tanners. Microdermabrasion kits and chemical peels are now being launched in the at-home market by professional skin care companies. Technology is now allowing consumers to personalise products through mass customisation. On the flip side many consumers want one product that does it all, such as BB creams.
And some just want the absolute cheapest possible, hence this increase in discount store sales.
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Consumers want their cake and will eat it too. And not delivering means everyone on a brand's Facebook page will hear about it.
Brands need to stay in touch with consumers changing needs and use their brand or brands to deliver against their core positioning through continual innovation. With all these increasing demands, brands are meeting the challenge as best they can, but often the focus is still on the functional. The problem is it doesn't take long for a challenger to replicate a functional benefit. Brands need to deliver parity or higher on a functional attribute but differentiate through their brand. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power.
If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion. With all this technology, it is actually about maintaining a positive emotional connection with consumers. Digital technology allows brands to communicate their brand identity better than ever before. Creating an authentic brand that taps into this emotional resonance will have the upper hand. It's no longer about tapping into age group, it's about tapping into a state of mind.
Functional benefits and innovative qualities will always be at the core of any beauty brand, but it's the emotional connection a brand can generate that will gain their point of differentiation. Digital has changed the way we shop. With the ease of online shopping it's no wonder the high street is suffering. The high street will evolve so it is no longer about sales, it's about serving. Consumers will look to beauty brands for their expertise and advice, but the purchasing will be done online.
In the age of austerity consumers are more savvy with their money, but if it matters to them they will invest. And this is reflected in the boom of luxury spending. The ability to jump online and compare prices and order direct enables consumers to still feel they are getting a deal.
Alannah Weston, creative director of Selfridges, said "Just because she's standing in your handbag department doesn't mean she isn't paying her money to someone in another city that has them in another colour at a better price". Consumers won't compromise on appearance, but will on how much they spend and the brands they buy.
High Street retailers are being shut out, and those not keeping up on the evolution in shopping will be left behind. But beauty is a tactile experience, so the physical will always play a role for any brand. The high street is a place to experience the brand, and become a social space for its consumers. This will allow a brand to express its brand imagery, rather than focus purely on being a shopping environment.